We call it Channel Grey. But it’s not a channel. Not really. It’s more of a frequency, a spell. It begins when your ideas flatten into “content”. When your creative identity gets rebranded into a deliverable. When every spark is filtered through: will it perform? Is it algorithm friendly?
This is what happens when capitalism enjoys your curiosity like a little treat. When every nap needs a justification. When inspiration gets auto-tuned into sameness. Trend cycles are spinning so fast we all look the same.
It’s a condition. A cultural trance. A place we didn’t mean to end up. Always be optimizing, and suddenly: everything is something to be shared. You were once a weirdo with a private sketchbook and now you’re curating IG dumps like it’s your job. Maybe it is your job.
You forget why you ever liked to make things. But it’s not your fault. You’ve been in the fog. We have too.
Skypunch was born in that fog. Or maybe through it. We’re not here to fix you, or the grey. We’re here to interrupt it. To hand you a map, maybe. Or tear one up with you. To build little portals in the shape of retreats. In the shape of questions. Channel Grey is always on. Skypunch is a glitch in the signal. A spark. A sideways breeze. A parting in the cloudcover.